Drew and Maria purchased the Decorah Hatchery from Steve and Peg Matter in the summer of 2012. The Hatchery was already a destination, and an iconic part of Decorah’s historic downtown. They are thrilled at the opportunity to continue bringing world famous brands for an active outdoor lifestyle to all those who visit.

Whether you’re hiking the trails, paddling the rivers, traveling to far flung destinations, or enjoying the driftless region, the Hatchery has the high quality clothing and gear to make your outdoor adventures more enjoyable. The Hatchery features brands such as Patagonia, Smartwool, Prana, Chaco, Darn Tough and many more premiums brands for your active outdoor lifestyle.

The shop staff would be happy to provide ideas and directions for local outdoor activities to help you enjoy the area.